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Voke – Not Smoking
What?
Launch Voke – the world’s first quit smoking aid to be licensed by
The Department of Health. It looks like a cigarette but works like an
asthma inhaler, delivering a cool, minty shot of pure nicotine.
How?
The big idea; ‘Not smoking has never felt like this’. A creative platform that
allowed us to be disruptive and arresting by using familiar smoking imagery
and iconography, and even subverting the ubiquitous health warnings
found on cigarette packs.
Where?
Outdoor / press / digital
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