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WALKERS - MOST LOVED CRISPS
Crisps come in all sorts of funny shapes. So we decided to gamify it.
This national campaign rewarded crisp-eaters whenever they found a crisp that looked anything like a heart… after all, Walkers is the UK’s most-loved snack.
Our comms were all designed to look like ‘missing posters’ and offered massive rewards to the lucky snackers.
And it went down really well.
...A little too well.
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